Give your company a competitive edge.
Employer branding is the process of managing and influencing a company’s reputation as an employer among job seekers, employees and key stakeholders.
An employer brand refers to current and potential employees’ perception of your company. As an action, employer branding involves deliberately establishing your company’s values, work culture, and personality to ensure they align with your ideal candidates’ aspirations.
Why is employer branding important?
- 95% of candidates identify a company’s reputation as a key consideration when exploring new career opportunities
- 66% of job seekers want to learn about the company’s culture and values
- 88% of Millennials believe that being part of the right company culture is important
- 84% of employees consider leaving their current jobs if another company has a better reputation
- Companies with a strong employee brand see a decrease of 43% in cost per hire
- Employee turnover can be reduced by 28% by investing in employer branding
- 80% of talent acquisition managers believe employer branding has a significant impact on the ability to hire top talent
What are the Benefits of Employer branding?
- Attract Top Talent and Retain Existing Talent
- Reduce Recruitment Costs
- Build Credibility
- Enhance Employee Engagement
- Build a positive corporate culture
- Convey Brand Value
What are the dangers of ignoring employer branding?
- 69% of candidates would reject an offer from a company with a poor employer brand, even if they were unemployed
- As much as 23% of the 18-35-year-old workforce would accept a pay cut for an opportunity to join a company with a good employer brand
- 50% of candidates wouldn’t join a business with a bad reputation despite a pay rise
- 55% of job seekers abandon applications after reading negative reviews online
- Only 49% of employees would recommend their employer to a friend
